![]() ![]() While their manufacturing processes may be more precise nowadays, there is always a strong human element that imbues Fender Custom Shop guitars with a heaping helping of heart and soul that gives each guitar a distinct and inspiring personality. The lifeblood of the Fender Custom Shop is still the people, just like it was when the first Nocasters rolled out the door seven decades ago. Sure, there may be more technology at use, but the heart of the operation has stayed the same. In that sense, the current Fender Custom Shop isn’t all that different from Leo’s workshop in the fifties. You come to the realization that you are surrounded by highly-skilled craftspeople for whom excellence is a habit rather than a goal to be striven for. If you pick out any one Custom Shop employee from the sawdust maelstrom and watch them for even just a couple of minutes, you begin to notice a certain ease in their motions that suggests total mastery of the task at hand.
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